[09/15/2009]

FSC Marketing Communications Announces New Client Partnership with D3 Radiation Planning

PITTSBURGH, PA -- FSC Marketing Communications is pleased to announce that D3 Radiation Planning, a leader in the field of radiation oncology, has joined its client roster.

D3 Radiation Planning, based in Pittsburgh, offers a wide range of services that optimize the clinical application of advanced technologies in radiation oncology. D3 provides training, consultation on policies and protocols, and remote treatment planning and commissioning services to physicians, physicists, dosimetrists and therapists. Since 2001, D3 has assisted over 170 clinics with advanced radiotherapy and supported the treatment of over 17,000 patients.

Stemming from its experience with and expertise in radiation planning and commissioning services, D3 has also recently developed a unique product to enhance patient care and provide more accurate and effective radiation treatment. The product is to be launched in late 2009.

FSC began work with D3 by conducting market research and developing a marketing strategy for this new product using its proprietary Smart Creative™ Strategy Development process. FSC will continue working with D3 on other marketing activities including creative platform development, public relations and collateral development for upcoming industry tradeshows and a full-scale public relations campaign to introduce the new product to the industry.

"We are excited to work with FSC during this time of growth for D3," said Dr. Nabil Adnani, Chief Products Development Officer at D3 Radiation Planning. "We believe that our collaboration will help educate the industry about our products and services and ultimately improve patient outcomes in radiation oncology."

About FSC Marketing Communications

FSC is an integrated marketing communications firm that specializes in developing ideas that build businesses through marketing strategy development, market research, account planning, advertising, public relations, sales promotion, direct marketing, medical marketing and digital services. Now in its 13th year, the agency's account roster includes Transitions Optical, UPMC, Heinz, PPG Industries, Pittsburgh Downtown Partnership and Santinelli International. FSC is a member of the American Association of Advertising Agencies.

For more information, call 412-471-3700 or visit us online at fscmc.com