[08/12/2008]

FSC and Life Force Rescue Systems Build a Brand

PITTSBURGH - FSC Marketing Communications has teamed up with L.H. Jones Equipment Company to build a brand identity and introduce a new light duty rescue vehicle for their new venture - Life Force Rescue Systems (LFRS).

L.H. Jones is based out of Morgantown, West Virginia. The company has designed specialty hydraulic systems and specialty vehicles for numerous Departments of Transportation and manufacturers of hydraulic rescue tools.

Before introducing and fully producing a light duty rescue vehicle, research was conducted in various cities spanning the United States to assess fire departments' needs. With the help of this research, LFRS was able to design the vehicle to meet and exceed the needs voiced by professionals in the field.

"At Life Force we build products that push the envelope in our industry and we expect the same from our partners," said Leonard "Len" Hancock Jr., Life Force's Chief Operating Officer. "We continually challenged FSC to go outside of their comfort zone and they delivered every time. They are a critical part of my team and I rely on them to build the brands that are driving our company."

As a light duty rescue vehicle, the Force 4 Rapid Responder is the most powerful, most versatile, and most intelligent rescue apparatus on the market today. Utilizing a superior hydraulic design, it runs rescue tools such as the "jaws of life" faster, with more power, and more efficiently than any other rescue system. The industry's first intelligent remote control gives first responders the critical data they need at today's increasingly complicated rescue scene. In addition, the Urban Search and Rescue circuitry, lighting capabilities, and many more features add to its versatility - making Force 4 the most powerful light duty rescue available. For more information about LFRS and Force 4, call toll-free at 888-291-2023.