FSC Marketing Communications - A Pittsburgh Design Agency Specializing in Experiential Marketing

Experiential Marketing

See it, feel it, touch it. Marketing a product or brand through an experience rather than the placement of advertising is the goal of experiential marketing. These experiences can involve promotions, events, contests and other various mediums perceived as a new marketing vehicle.

Direct marketing is also part of this customized platform - targeting specific audiences with messages tailored to their unique interests and needs. In addition to the more traditional direct mail solutions, e-blasts, webinars, web banners, opt-in text and video messaging programs and social media strategies are all part of the direct mix.