FSC Marketing Communications - A Pittsburgh Design Agency Specializing in Media Solutions

Media Solutions

At FSC, media services fall into three distinct yet integrated categories.

Research

Provides data necessary to effectively recommend media strategies and tactics. Also keeps agency and clients aware of relevant influences to target audiences' buying habits as well as general market trends.

Planning

A recommendation of where the brand should place its communications. Involves evaluating all potential media vehicles (in consideration of information gathered in research phase) to determine the most effective environment for the brand's message and the most efficient use of the client's advertising budget.

Buying

Based upon an approved media plan, the buy is negotiated to achieve the most favorable placement and prices. Buys (TV, radio, newspaper, outdoor print, internet) are monitored as they run and are followed by post-buy analysis to ensure proper delivery.

• Media Strategy Development
• Media Selection
• Tactics